Are You Like The Cobbler Whose Kids Have No Shoes?

cobbler

Buyers rule!  Remember that.  Today selling is different.  Sales people should understand that when a buyer seeks out that which you are selling he or she has probably done the research they need to decide if you are the vendor they want to consider.  If your company is not able to back up its claims on their website, the buyer will wonder why.

The last thing a buyer wants to hear is ‘we don’t have time to make sure that our website reflects the reality of what we are selling because we are too busy making quality products for our customers that we can’t keep our website current’.

If your company is unable to devote the time to keep its website current, why do they have it?  If the services, they offer are not accurately reflected in their public image (their website) how can they expect their prospects or customers to believe anything a sales representative tells them?

Recently I was told by the V.P. of Sales for a web development company that offers search engine optimization services (SEO) that the reason they don’t rank higher in their own web page listing is because they are like the cobbler whose kids have no shoes.  Well, if they can’t devote time to ensure they are ranking well themselves, why would I expect that they will know how to ensure that their customers rank well?

Is your company too busy to ensure that their public information and the tools you need to sell are current?  Can you engender the trust you must have to succeed when your company doesn’t provide accurate and timely information?

When was the last time you checked your company’s website?  Are you telling your customers the same thing they have read before they even contacted you?

Or do your kids have no shoes?


­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­Harrison Greene is the founder of Unique Selling Systems and specializes in helping sales organizations prepare today for the Future of Sales tomorrow.  He can be reached at 508-400-6193 or via email at Harrison@UniqueSellingSystems.com.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 330 other followers

Watch Your Language

pitch-me

Are you using sales terminology that was created in the last century?  Does your sales language reflect the professionalism that you must have today to resonate with prospects and customers?

What do you imagine your customers or prospects think when you tell them you want to ‘pitch’ them?  How do you think they feel when you refer to the proposal you are presenting as a ‘deal’?

What does a prospect think when you call them and refer to them as a lead when they were simply requesting information?

Does the language you use reinforce in the minds of buyers and prospects that you are only looking for a sale?  Or, do they appreciate someone who speaks to them as someone who is interested in their challenges, problem, or opportunities?

Today’s sales professionals use language that focuses on collaborating to find the right solution for their customers not on finding the best deal for themselves.  They view requests for information as just that and do not consider the request to be a lead.  They view it as an opportunity to answer questions and find appropriate solutions.  And when the present their solution they never refer to it as a ‘pitch’.

There is a distinct difference in the mindset of a sales person who ‘pitches’ and of the sales professional who provides service, recommends solutions, and collaborates with his or her customers.

This is the second decade of the twenty-first century.  Have you evolved?  Or are you still out their ‘pitching’?

Harrison Greene is the founder of Unique Selling Systems and helps prepare sales people today for the Future of Sales tomorrow.  He can be reached at 508-400-6193 or by email at harrison@uniquesellingsystems.com.

 

The New ABC’s of Selling

always-be-closing

At some point in the last century it became hip to teach sales representatives that they should…

Always Be Closing

Perhaps sales trainers who taught this mantra were under the impression that potential customers would love it if their sales representative greeted them with “It is nice to meet you. “Are you ready to buy today”, like the experience we encounter on the automotive dealership lot when we are greeted with a similar statement. And if the customer didn’t buy immediately, they were trained that they should be closing during every opportunity during the meeting. They were instructed to ask for the sale each time the prospect said something positive. Like, “gee that’s an interesting point”, followed by the sales representative saying “fine, let’s get started right now” or some other canned phrase.

Oh, how in control that was supposed to make the sales representative feel… just thinking that he or she was on the road to super success simply because they had the courage to ask if the customer was ready to buy right now! Did they believe that the customer appreciated being asked to decide before establishing that the customer had a need for the product or service being sold and a right to ask for the sale? Or did they think that just because the customer expressed an interest, they were just waiting to buy right now?  Did they think that the customer liked being treated that way?  Do they like being treated that way?

Well, apparently, some customers were so intimidated by the Always Be Closing approach that they bought immediately. But then… they frequently cancelled their contract or voided their purchase order as soon as they could. Sure, some sales stuck. But what about all those buyers who simply tuned them out and said ‘we’ll get back in touch with you” and never did? And then purchased from a sales representative who was more interested in determining their needs and if the product or service would benefit them? How quickly do you think customers who were pressured to buy would recommend that sales representative to anyone else?

Today, in the second decade of the twenty-first century professional sales representatives should…

Always Be Collaborating

The Internet has changed the way buyers want to do business. Today’s buyers, whether in a business or in a consumer environment, have done their research and know what they want and what they want to pay for it. They desperately need a sales representative to help them sort through their options, to help them develop ideas, and to collaborate with them from the moment they express an interest until they have decided how they should proceed. In short, today’s customers want their sales representative to collaborate with them through the entire buying process.

Collaboration is the sensible way of selling today. Collaboration means that both the buyer and the seller are vested in the buying process to determine the right solution for the buyer. The goal is not simply to get a sale, but to develop the right product or service for the buyer while respecting the buyers buying cycle. Done correctly, acting in the customer’s best interest can sometimes result in recommending another company’s product or service. When that happens, the sales representative establishes a level of Trust with that buyer that results in an opportunity to be called upon again when that buyer has another need. And, it results in referrals from a customer who believes in the sales representative’s integrity.

Does collaboration mean that the sales representative should never discuss helping the customer get started? What is does imply is that if the representative has collaborated and feels trusted, the next steps will easily occur and usually, the customer will ask what he or she needs to do to get started.

Tomorrow’s sales representatives who can adopt the mindset that their job is to help their prospects and customers find the right solution at the right time and at the right price will be Top Producers.

An excellent book that is helpful reading is: From Selling to Co-Creating by Regis Lemmens, Bill Donaldson, and Javier Marcos.

________________________________________________________________

Harrison Greene is the founder of Unique Selling Systems and specializes in The Future of Sales. You can read more about the Future of Sales at uniquesellingsystems.com.

Harrison Greene can be reached in Lake Nona, Florida at 508-400-6193 or by email at harrison@uniquesellingsystems.com and his Linked In profile can be accessed at linkedin.com/in/harrisongreene.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 330 other followers

A Career in Sales?

A career is sales is a career full of conflicting energy. It is a career that most people can’t endure because rejection and resistance coupled with a parent-inflicted warning that ‘strangers mean danger’ outweigh the positive attitude necessary to become a professional sales person.

Sales professionals focus on positive results and it is the success they receive that energizes their soul. The success they realize is not only financial. Pros view success as helping their clients solve their problems with solutions that are effective for their clients. They never succumb to the old adage that snake-oil selling sales managers often evoke: “Sell it to them whether they need it or not, just make the sale.”

The salesperson of the future must learn how to unlearn many of the maxims and old sales adages they might have been taught.  Slogans like “Always Be Closing” and asking ‘Why Am I Here” are remnants of days long gone.

Professional sales people are proud of the service they render to their customers. They feel that if they really understand the needs of their customers and find solution that help their customers, the financial reward with be realized over and over again because they know that satisfied customers will recommend their sales person to others.  They view collaboration as more important than closing because they know that if they truly collaborate, their clients will ask to get started when the client is ready.

So, if you are considering a sales career, determine if you can provide more positive energy that will endure during the inevitable rejection and resistance that you will receive. And, tell your parents that talking to strangers is fun.

Remember, selling has very little to do with winning. It has everything to do with helping.

______________________________________________________________________Harrison Harrison Greene is the founder of Unique Selling Systems and helps sales organizations prepare for The Future of Sales. He can be reached by email at harrison@uniquesellingsystems.com or by phone at 508-400-6193.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 330 other followers

Virtual Reality… In Sales

Quantum shifts are occurring in the selling profession today.  These shifts are not a harbinger of the future.  They are the future.  And it is happening — now.

One of the major shifts in the sales process is that 80% of the average sales representatives in a Business to Business sales environment will lose their jobs.

The average representatives who have a demonstrated skill in areas like customer service, appointment setting, validating warm inquires, entering information into the CRM, etc., will be retained to support Top Producing Sales People.  This will enable the Top Producers to spend more time actually working with prospects and clients, developing new business through relationship-based consultative skills, and establishing collaborative associations with their potential customers and clients.

As part of this collaboration, Top Producing Sales People will be able to immerse their prospects and clients in a complete understanding and feeling of the product or service they are recommending to them.

One of the tools that will significantly impact clients is Virtual Reality Presentations.

Imagine the impact on a client who is able to actually walk through the details of the product or service in which they are interested with the ability to immerse themselves into every aspect of the product or service.  Imagine how a client will feel when, instead of looking at yet another PowerPoint Presentation, they will be able to feel intimately familiar with the product or service they are considering.

Now, for the first time, sales training has taken on a new dimension.  Role playing (the most dreaded training activity) now becomes one that the trainee observes in detail, as if he or she was actually part of this sales interview and presentation.

Product knowledge training is now robust and fun to learn because VR enables representatives to immerse themselves into the product in an exciting and comprehensible way.

Virtual Reality is now enabling this to happen through VR devices like Oculus Rift, Samsung Gear VR, HTC Vive, Google Cardboard and many others.  VR is changing the landscape of sales and, while in its infancy, is helping forward-thinking sales organizations make the buying experience more collaborative, immersive, and exciting, energizing, and effective.

­­­­­­­­­­­­­­­­­­­­­­­Harrison Greene, is the founder of Unique Selling Systems and partners with companies offering cutting edge technology solutions that revolutionize the sales process. He has been intimately involved with all aspects of the selling process as a sales representative, sales manager, and as V.P of Sales.   For the last 20 years he has consulted with large and medium sized sales organizations throughout the United States.

He can be reached in Lake Nona, Florida at 508-400-6193

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 330 other followers

 

 

Give Me Real Leads

 

One of the questions most sales representatives ask during a hiring interview is “Do you provide me with leads or is this a cold calling sales job?”  Since cold calling is a relic of the past except for selling to very small family owned businesses where it is possible to just walk in and make a “pitch” to the owner, most companies budget extensively to generate inquiries for their sales people to contact.

In working with many sales organizations throughout the country, I have observed a great discrepancy between what most salespeople consider to be a valid inquiry because of completely bogus reasons like:

 I contacted this lead two years ago and they were not interested. 

This company is not really the kind of company to which we sell.

I met their sales manager at a trade show last year and he was a real dunce

They don’t use our product.

And this list goes on.  What most sales people really want is for customers to call them so they don’t have to hunt for them.  They want orders.

Now here is the really strange part.  Most sales managers never review the leads they give their sales people with them or hold them accountable for contacting the inquiries.

Ask most sales managers how many leads they generated at the last trade show they attended and they will pull out a drawer full of them that haven’t even been contacted.

Marketing and senior management are told that the trade show was a huge success because they met so many cool people who they will be following up with.  Strangely, they don’t ask how many were received, how many were contacted, how many appointments have been scheduled with them, and most importantly, where they are in the pipeline.

The truth is that leads generated at trade shows are not even tracked to determine if they were good leads or not.

What is the answer to this common sales problem?   The answer is that 80% of the sales people are going to lose their jobs within the next five years.  The only salespeople of any value will be extremely talented top producing sales people who go after new business with an attitude that leads are a valuable way to begin a relationship with a company.

Top Producers know that leads are gold and have to be mined.  So, they dig in and refine the opportunity.

The Future of Sales is already enabling savvy marketers to develop leads that have been ‘vetted’ and determined to be valuable.  Inbound lead generation is providing inquiries from buyers who want to know more about the company and its products and services.  Those leads are funneled by computerized algorithms to the best qualified representative to handle that lead.  Those same systems will follow-up with the representative to determine action taken and reports will be given to marketing and sales management that indicate how well the leads are being handled by the representative.  Top sales representatives will embrace this because it will free them from time consuming data entry tasks so they can focus more on relationships.

Mediocre representatives will either be forced out or put into other more specialized areas that do not require talented sales people such  customer service representatives, account management,  data entry, appointment setters, and sales administration.

The Future of Sales will be bright Future for Talented Sales People.

© 2016 | Harrison R. Greene | All Rights Reserved

Harrison R. Greene helps sales organizations and their representatives prepare for the Future of Sales. 508-400-6193 | Harrison@UniqueSellingSystems.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 330 other followers